About us
Our Story
At Novelle Vancouver, everything started with a shared passion for fashion and a simple idea: to create a place where women feel confident, stylish, and truly seen.
Founded by a mother and daughter duo, Emily & Sophie, our journey began over 10 years ago. What started as a dream quickly grew into something much bigger — a brand built on trust, quality, and personal connection.
From the very beginning, we wanted to do things differently. Not just sell clothing, but create an experience where every customer feels valued.
A Passion Turned Into a Brand
Both Emily and Sophie have a background in Fashion Design and Business, and have spent years working within the industry before starting their own store.
Through experience, they saw what was missing — a brand that truly listens to its customers and focuses on both style and quality.
That’s why Novelle Vancouver was created:
A brand that combines modern trends with timeless pieces, always with the customer in mind.
What We Stand For
At Novelle Vancouver, we believe fashion is more than clothing — it’s about how you feel.
That’s why we focus on:
- High-quality pieces that last
- A personal shopping experience
- Staying ahead of new trends
- Making every customer feel confident and valued
We take pride in building a brand where customers are not just numbers, but part of our story.
A Personal Approach
What makes us different is our personal approach.
We truly care about our customers and always aim to provide the best possible experience — from the moment you visit our store to the moment you receive your order.
For us, it’s not just about selling — it’s about creating a connection and making sure every woman feels her best.
Looking Ahead
After more than 10 years, we’re incredibly proud of what we’ve built — but we’re only just getting started.
We continue to grow, improve, and bring you the latest collections, always with the same mission:
To help you feel confident, stylish, and yourself.